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MAKING NOISE IN A TRANQUIL SPACE  – RAMBUNCTIOUS PRECISION

QUANDRY

BPR Can-Am leads the industry with the fastest, most dynamically capable and visually desirable UTV available: The Maverick X3 (2 dr) and Maverick X3 MAX (4 dr). While they can claim “King of the Mountain,” the X3’s protuberant center roll cage is distasteful and unaligned with the visual positioning of the vehicle. To reconcile the aesthetic misnomer, aftermarket manufacturers sell flat sheetmetal roofs, which require the user to remove a portion of the roll cage.

DESIGN

DragonFire’s aluminum Sports Roof delivers a tailored aesthetic, cohesive with X3’s visual cues, without disturbing the factory roll cage’s protuberant headache bars, under $89/unit.  Maintaining a high aesthetic value, its high cut roof line accommodates a windshield, front intrusion bar, and provides extraordinary visibility while traversing formidable ascents and descents. Its versatile modularity fits two vehicle sizes, it nests for shipping, and affixing is intuitive.

1. RESEARCH

Gather current data on the off-road industry’s direction, aesthetic trends,  competitor movements, and consumer feedback and insights.

3. ANALYSIS

Synthesize qualitative and quantitative findings to determine viable opportunities and avenues.

2. CHOOSE

Devise scope outlining specific requirements.


Project Details

Client: DragonFire Racing

Date: February 27, 2021

Online: www.dragonfireracing.com/product/8890/aluminum-sport-roofs-for-can-am-maverick-x3-models


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