HONEST. BEAUTIFUL. THOUGHTFUL. TAILORED. The DragonFire Racing Sports Roof: designed to enrich Can-Am’s Maverick X3 and X3 MAX’s form and beauty.
QUANDRY
BPR Can-Am leads the industry with the fastest, most dynamically capable and visually desirable UTV available: the Maverick X3 (2 dr) and Maverick X3 MAX (4 dr). While they can claim “King of the Mountain,” the X3’s protuberant center roll cage is distasteful and unaligned with the visual positioning of the vehicle. To reconcile the aesthetic misnomer, aftermarket manufacturers sell flat sheetmetal roofs, which require the user to remove a portion of the roll cage.
DESIGN
DragonFire’s aluminum Sports Roof delivers a tailored aesthetic, cohesive with X3’s visual cues, without disturbing the factory roll cage’s protuberant headache bars, under $89/unit. Maintaining a high aesthetic value, its high cut roof line accommodates a windshield, front intrusion bar, and provides extraordinary visibility while traversing formidable ascents and descents. Its versatile modularity fits two vehicle sizes, it nests for shipping, and affixing is intuitive. Product retails at $449.99 for the X3 and $669.99 for the X3 MAX.
Ideation
Prototypes
Product
Project Details
Client: DragonFire Racing
Date: January 1, 2018