ABOUT
Designing DragonFire Racing’s next generation flagship products, RT seat, GT seat, and GT-Bench seat, is a tall order: lead the UTV industry in aesthetic value, ergonomic comfort, product features, and usability. The 2019 seat series is currently in testing.
1. Design
2. First Article
3. Manufacture
1. RESEARCH
Gather current data on the off-road industry’s direction, aesthetic trends, competitor movements, and consumer feedback and insights.
2. ANALYSIS
Synthesize qualitative and quantitative findings to determine viable opportunities and avenues.
3. SELECT
Devise scope outlining specific requirements.